The 4-objection framework that converts ghosted demos into customers—without generic "just checking in" emails. Legal buyers take 30-90 days to decide. Your post-demo emails need to address their objections during that window or you're invisible.
I'll write your post-demo email sequence for free. You use it. If it works, we talk about scaling. If it doesn't, you keep the sequence—no charge.
📧 Get My Free Post-Demo SequenceMost legal SaaS companies send 1-2 generic follow-up emails after demos, then wonder why prospects ghost. Here's what's actually happening:
Your demo reached ONE person. But law firms make decisions in committees—3-5 partners, IT, billing admin. That person now has to convince everyone else without any tools. So they don't. They ghost you instead of admitting they can't sell it internally.
Legal buyers research for 30-90 days comparing tools before deciding. If your post-demo emails don't systematically address their objections during that window, you're invisible. They're not ghosting you—they're just not thinking about you while they evaluate three other tools.
Most SaaS send "just checking in" emails with no case studies, no ROI calculators, no peer proof from similar firms. These emails don't address any of the objections the prospect is thinking about. So they get ignored. Your timing is wrong and your content is too generic.
Bottom line: Your demos aren't failing because your product is bad. They're failing because your post-demo process doesn't give prospects the tools they need to convince their partners, justify the cost, and overcome implementation fears.
Every legal buyer has the same four objections after a demo. Your post-demo emails need to address them in a specific order based on buyer psychology. Here's what needs to happen:
Does this actually work for firms like ours? Legal buyers are risk-averse. They need social proof from similar firms—same practice area, same size, same pain point. Not generic testimonials. Specific case studies they can relate to. This email needs to go out within 24 hours of the demo while they're still warm.
What's the ROI for OUR firm specifically? Legal buyers don't care about vague "increase efficiency" claims. They need quantified dollar savings for their firm size. If you have 50 attorneys billing at $400/hour and the tool saves 5 hours/week per attorney, that's $X saved per year. This needs to be calculated for THEIR firm, not a generic ROI claim.
How long does implementation take and will it destroy our workflow? Legal firms are terrified of disruption. They've been burned by tech rollouts before. Partners worry about training time, associate pushback, integration issues. This email needs to address implementation concerns BEFORE they bring them up, showing timeline + support + training.
Why should we act now instead of in 90 days? Legal buyers default to "we'll think about it"—which means never. This email creates urgency without fake scarcity. Real urgency: "Every month you wait costs you $X in lost efficiency" or "Your competitors are already using this—here's what they're doing differently."
Why this timing works: Day 1 (peer proof while they're warm) → Day 3 (ROI after they've thought about cost) → Day 7 (risk mitigation when they're evaluating feasibility) → Day 10 (urgency before they forget about you). This matches the psychological progression legal buyers go through after demos.
I've audited 12 legal tech companies' post-demo processes. Same pattern every time:
The gap: Legal buyers need 7-10 touchpoints before deciding. Most SaaS stop at 2. You're betting your pipeline on whether prospects remember you 60 days later. The 4-objection framework fills that gap by systematically addressing what they're thinking about during the research phase.
I'll build this system for your SaaS for free to prove it works. Here's the process:
Why free first? You don't know if I can actually execute this. The free sequence proves I understand your ICP, your objections, and your buyer psychology. If it works, scaling to a full system (cold outbound + email capture + VSL funnels) makes sense. If it doesn't, you haven't wasted money.
What I don't do: Generic templates. "Just checking in" emails. Feature dumps. This is custom-built for your ICP using buyer psychology, objection mapping, and story-based frameworks proven to move legal buyers from "interested" to "ready to buy."
Reply "yes" and I'll start building it. Takes 2-3 days. You plug it into your CRM and start using it immediately.
No pitch. No catch. Just proving I can execute before asking you to scale.
📧 Yes, Build My Free SequenceOr book a call: calendly.com/djouadiabdelmouaiz